Why it’s time to start using content to promote your practice
The best way for dentists to stand out from the crowd and position their practices as the leaders in their areas is to create their own content.
People know that taking the time to create content and put it online takes time and costs money, so they’re aware that you must care a lot to bother doing so.
But the benefits of content creation outweigh the costs: good content attracts an audience and positions the publisher as an expert.
And prospective patients have informational needs that must be satisfied before they become patients. Is your practice the one that’s satisfying these needs?
As well as creating content, it’s important to format it in the way that will ensure it reaches as many people as possible. If you only produce one type of content (e.g. short social media posts) you’ll miss out on all the people who prefer to watch a video or read a newsletter. As well as the type of content, the format is also important (e.g. some people prefer to read emails while others prefer video).
At Dental Connections we create all types of content in all popular formats – from online video to print. Get in touch and let us know you’d like to get started.