Reputation Marketing Service
Without a positive reputation online, all the work you do to attract new patients will be that much harder…
Some quick facts:
* 72% of consumers trust reviews they read online as much as a personal recommendation from a friend
* 4 out of 5 consumers have reversed a purchase decision based on negative online reviews
* Unhappy customers tell an average of 24 people about their experience. Happy ones tell 15 people.
* 90% of typical consumers read online reviews; 6% write them.
How Can Reputation Management Help Your Business?
Positive online reviews help your business, but people tend to forget to write them, don’t have enough time or are confused about what they need to do…
So, how do you get more of them?
Easy – use our online reputation management service!
We’ll help you:
> Get more customer reviews on autopilot – generate them through your website, by email and social media
> Make it easy for reviewers to post your positive reviews on the main online review sites: sites like Google, Yelp, Yahoo and Facebook.
> Filter out the negative reviews before they get online – when you receive a negative review, our system heads off the reviewer by taking them to a complaint form that arrives automatically in your email. You can then deal with the issue offline and stop the problem escalating.
> Monitor your reputation 24/7 – get review alerts sent to you whenever anyone posts about you
> Auto-post your positive reviews to your Facebook and Twitter accounts
> Display reviews from all over the web on your site (you can choose to only show 4 or 5-star reviews)
> Track your progress with a monthly report that shows your ratings strength and new reviews gained
What you’ll receive:
> Review acquisition system to collect reviews from your website
> Email footer link to drive readers to your review page
> Unlimited automated outbound email and SMS review campaigns to bring in more reviews
> Review monitoring and reporting system to alert you of new reviews
> Automated review posting system to post your reviews to Facebook and Twitter
> Monthly reviews report with analytics
> Display reviews on your website
How to get started
Contact us and let us know what you’d like to order and which payment option you prefer: PayPal, credit card or bank transfer/standing order.
We’ll be in touch right away with a quick questionnaire for you to complete (only takes a minute or two) with your details (your business name, website URL, special requests, etc.)
Frequently Asked Questions
How does your Reputation Marketing system work?
This system makes building your online reputation easy using a whole host of other automated processes including:
- Finding your most satisfied patients and helping them post on the main review sites
- Offering disatissfied patients an easy way to get in touch with you so you can resolve their concerns and save them from posting negative reviews online
To start with, we’ll set up a “review funnel” for you to help you generate more reviews on the sites where you most need them.
The funnel begins on your website with a dedicated page where patients can indicate their level of satisfaction with your service by giving you a quick 1-click star rating out of 5. Once they’ve given you a rating, they’re taken to a next step to help you get more reviews online or to resolve their issue…
When a patient leaves you a high rating, they’ll be presented with one or more links to the main online review sites (Google, Yell, Facebook, etc) and asked if they’d help you out by posting a review about you there (you can choose which review sites you’d like to target).
If you receive a negative rating, your patient will be presented with a brief message explaining that you aim for 100% patient satisfaction and would like to hear more about their issue using the contact form that automatically appears below the message. This will give you a chance to resolve their complaint before it has a chance to be posted online…
Your reputation mangement system will also give you the option to collect reviews live on your site and whether to display your reviews from all over the internet there or not (we can set it to only display 4 or 5-star reviews or whatever you prefer).
Our system will also take your positive reviews and automatically post them on your social media channels, too.
To help you get even more reviews, we’ll also provide you with simple “review snippets” that you can cut and paste into your emails that will allow the receiver to give you a star rating and enter your review funnel. This is especially useful when you’ve been able to help someone by email: any time someone expresses appreciation you can simply respond with “You’re welcome – happy to help” and then paste in the star rating snippet below your signature. Or, if you prefer, you can simply set it to appear on every email you send.
Finally, to show you how your reputation management system is benefitting your online presence, each month you’ll receive a full report detailing how many new reviews you’ve received, their content, your overall rating and listing strength, and how many times you’ve received each rating from 1 to 5 stars.
Is your Reputation Management service compliant with the terms and conditions set by Google/other review sites?
Yes – our service is 100% compliant with all review sites.
With this system, your patients are encouraged to give you a star rating on your own website. As such these reviews have nothing to do with Google or any other site that displays reviews or ratings…
Once a patient has rated you on your site, those who leave positive reviews (e.g. 4 or 5 stars) are given the option to share their review online and are presented with a choice of links to the review sites of your choice.
Patients who leave negative reviews are not presented with this option – instead their feedback is redirected to you by email so you can handle their complaint in a timely manner and prevent it finding its way online.
What’s the best way to make this work for our business?
The best way to make this Reputation Marketing system work for your business is simply to implement (or have us implement!) all the features it offers…
For example, we’ll provide you with some simple graphics you can copy and paste into your emails that include the link to your ratings page – but they won’t work unless you use them…
Likewise, there’s a marketing campaign function that can send out a polite email asking patients if they’d be willing to leave a review about your practice. We can set this up for you but we’ll need to add in your emails into the system for you.
There’s very little required on your side to make this system work, but it’s best if you can provide the information we need to set things up for you (email info, etc) as soon as you can when needed…
What happens after I purchase?
After you purchase our Reputation Marketing service you’ll receive a brief questionnaire that will enable us to get your reviews system up-and-running quickly.
How soon can you start?
We can have everything set up and running for you within a week of the receipt of your payment.
Can we select which review sites we want to encourage patients to review us on?
Yes – let us know which review sites you wish to prioritise and we can see them up according to your preferences. After someone has left a positive rating for your business they’ll be presented with one or more links to whichever online review sites you prefer.
You can also have just one review site appear (e.g. Google) and then when you have gathered enough reviews on that site, you can switch to another, and rotate and repeat as you see fit.
This enables you to gather a large number of reviews on a variety of review sites – enhancing your online reputation wherever people are searching for information about your business.