Why do dentists need social media?
67.5% of people in the UK use Facebook
35.85% of the population use Instagram
20.6% of the population use Twitter
With so much of the population using social media, if you don’t have an up-to-date presence on the main social channels you risk:
A. Missing the opportunity to reach and connect with current/prospective patients
B. Looking out-of-touch (social media is now part of daily life)
C. Losing ground to other practices in your area that don’t mind interacting with prospects using their preferred channels (many people now prefer to chat via social media rather than use email or phones).
Bottom line: from our experience managing a lot of social media pages for our dental clients, the ones that use social media well do better than those that don’t (based on the response their posts get plus the number of messages, enquiries and bookings they get via social media messaging services like Facebook Messenger).