Local Expert – Video Interview Service
“Small businesses that fail to include [online video] in their internet marketing strategies will do so at their peril.” – The Guardian.
They go on to say, “In an age of information overload, it’s vital for small businesses to offer content that is easy to digest; if not, consumers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.”
Video can help you educate your patients and prospects about your premium treatments and position you as the go-to expert for these services in your area. Perhaps more importantly, prospective patients can get a sense of what visiting your practice and meeting you will be like before they even meet you.
Use your videos in your practice waiting room, Share them on social media, and rank them on YouTube and page one of Google to bring in a steady stream of new patients. Learn how we do this here.
How Can Interview Videos Help Your Business?
Our interview video service will help you to:
> Demonstrate your expertise and leadership in your area
> Rank on page one of Google for a variety of treatment keywords
> Stand out from the competition
> Answer common patient questions
> Educate patients about your premium cosmetic treatments
> Reach more prospects in more ways – as well as placing your videos on YouTube, social media and your website, you can also play them in your own waiting room
What you’ll receive:
> 10, 15 or 20 HD quality video interviews – 1-2 minutes each
> Professional editing
> An animated introduction to your company (practice name + logo) at the start of each video
> TV news-style animated text effects (lower third captions) to introduce each speaker
> A Call-to-Action slide at the end of your video with your practice contact information
> YouTube channel set up
> YouTube channel art
> Your new videos uploaded to YouTube for you
How to get started
Contact us and let us know what you’d like to order and which payment option you prefer: PayPal, credit card or bank transfer/standing order.
We’ll be in touch right away with a quick questionnaire for you to complete (only takes a minute or two) with your details (your business name, website URL, special requests, etc.)
Frequently Asked Questions
How is the filming done?
Let us know a convenient time and we’ll visit your practice, set everything up and record the interviews.
How long will it take?
To record 10 interviews it should take around one hour.
How many people will you interview?
As many as you like! We can interview each member of your staff so they can give a personal introduction (good for use on social media/your website), just the main dental staff talking about treatments, or we can interview patients, too.
I’m not much of an actor/am a little unsure about appearing on camera…
Don’t worry: the way we shoot our videos is really simple.
We just sit down and ask you questions with the camera off to the side and you just answer them the way you would talking to a patient. We’ll edit the parts of your interview together and edit out anything you aren’t happy with.
You can even have a friend or colleague sitting in the chair asking you the questions to make you feel completely at ease. Once we’ve done the first one or two you’ll be fine.
What kind of content will appear in the videos?
You decide the topics but we recommend giving an overview of your premium treatments to help patients make a decision as to which is best for them. It’s also a good idea to address any common questions or concerns they may have.
> Differences between different orthodontic treatments
> Teeth whitening options, differences between dental whitening and home kits
> Benefits of dental implants and the implant procedure, dental implants and dentures
> Introduction to your free consultation service
> Invisalign benefits and procedure, free offer for iTero scan, etc
Why are the videos only 1-2 minutes long?
To make the videos more user-friendly and “consumable,” we recommend keeping them relatively short – most video viewers prefer shorter videos and avoid watching longer ones.
We can still pack a lot of information into that time-span, and keeping the videos to a manageable length also relieves the person doing the talking of a lot of the pressure.
How do you brand the video to our practice?
We brand each video to you in the following 3 ways:
1. Each video will begin with a “stinger” – a brief introduction video profiling your practice name and logo
2. Each speaker will have a TV news-style “lower third” subtitle/caption pop-up at the bottom of the screen with their name and role at the practice
3. We’ll place a video card at the end of each video with your practice contact information clearly displayed
How is work delivered?
We’ll set up a YouTube channel for you and upload your videos there. Then we’ll provide you with the links to the channel and the individual videos.
Who creates the video?
Our professional in-house video team will film, edit and produce your videos.
What happens after I purchase?
You’ll receive a brief questionnaire where you can fill in the info needed to get started. It’s all very simple and only takes a couple of minutes.
What if we don’t like something in the video?
These are your videos so they should reflect your practice in a way you feel comfortable with. If there’s something you don’t like in the videos, let us know and we’ll edit it out – simple as that.
How do we schedule the video recording?
Let us know a suitable time when you’d like us to visit your practice and we’ll be there then.
Where in the practice should we film?
It’s good to record the videos in a treatment room as it make a good backdrop for the videos. However, your reception area or a waiting room could work well (especially if there were some of your branding we could incorporate into the background…)
Ideally we’ll be filming in a well-lit room (although we will bring lighting) that has a bit of space for the tripod and equipment.
Can I see an example of a finished video?
Yes – have a look at this example from one of our clients: