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The numbers don’t lie: social media is where your future patients are spending a large proportion of their time online…
With 32.5 million registered users – and 24 million who use it daily – Facebook is THE ideal platform for marketing your business.
Then you have Twitter with 20 million UK users, Instagram with 17 million, Pinterest with 10.3 million visits/month from the UK and 22% of online adults visiting Google + at least once a month…
And, contrary to what you may have heard (or experienced yourself) social media is also the ideal way to reach prospective patients and build a loyal following… IF done right.
Because the unique posting and social sharing features of social media make it easier for you to achieve the 3 goals of successful marketing: “KLT:” helping people to Know, Like and Trust you (“KLT).
Let’s take a look at “Know” – if people don’t know you, they’re not going to call you and make an appointment, are they? You can make sure people know about you by being easily-findable wherever people are looking for your services.
One way to do this is through dental SEO or video marketing, but wouldn’t it be better if your own patients were actively sharing information about your practice on Facebook with their friends and family?
What about the Like aspect? It’s often difficult to come across as likeable on a website, but on leading social networks like Facebook, Twitter and Google+, people expect to see your human side. Posting staff pictures, interacting with people, answering questions, and sharing fun topics and practice news can help people connect with you on a personal level.
As for Trust – that’s a natural consequence of regularly sharing your successes in the form of before-and-after results, details of your latest staff training and information about your new treatments.
When you have KLT in place, your patients will come back again and again, they’ll become your best referrers and they won’t baulk at your prices, even if they’re higher than other dentists in your area.
So why aren’t more dentists using social media’s built-in features to build KLT in their businesses?
There are 3 common reasons:
1. You’ve tried it, didn’t get good results and now your Facebook/Twitter/other pages are rarely, if ever, updated.
2. You don’t know how to make social media work for your practice.
3. You/your staff don’t have enough time to keep your social media pages updated as well as taking care of all your patients.
The solution to all these problems is the same: get help from professional social media experts (hint: us!)
We can help you:
1.Manage the majority of your social media tasks
2. Build your Facebook audience the right way
3. Train your staff how to make your page work for you
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Take a look at how we can help you turn your social media into a practice-building machine here on our social media services page.